Choose the right website copywriter

Running a website is not an easy job; it takes some effort to make money online. There must be hundreds of millions of webpages out there struggling to be noticed by search engines and by their target audiences. If you are a website publisher who's eager to get your brand or service in front of the right readers, it would take more than just a good logo or business concept to get them flocking to and trusting your site. To grab people's attention and increase website traffic, you must provide something extra, something unique, something they may not find elsewhere. But the problem is, you may have so much on your plate as it is that you can't possibly provide grade-A content 100% of the time. Even great webmasters and website publishers need a little help sometimes.

If you think about it, no amount of black hat SEO or link wizardry will get you the long-term results you are really shooting for. High-quality content is what your target customers want. Skillful linkbuilding may build a lot of short- to mid-term traffic but classic content lasts a long long time. To make serious money online, you have to give your clients this content. Many website owners invest their time and money in web design and online promotions without even considering the importance of original content. Do you really want to look just like your direct competitor -- providing a mirror-image of their services to your readers and potential clients? High-quality content, as opposed to knock-off imitations and readily available templates, is crucial to a website's success. What you need are highly capable content producers who will drive qualified traffic to your website and give it some distinction. This is what competent and effective website copywriters are all about -- producing quality content for your website and help you make money online.

But before you hire, you must ask yourself what exactly you are looking for in a website copywriter. The following guidelines will certainly help you pick the best website copywriter to help you increase your online profits:

1. Can they produce quantity as well as quality?

This is extremely important; high quality content is imperative, and so is quantity. A constant and steady amount of high-quality material is an essential ingredient for a successful online business. A website copywriter has to be able to deliver both quantity and quality to make you money. With this in mind, you must ask them for a guaranteed daily quota. You would want a lot of work done in a short span of time, but you can't possibly expect high quality with that mindset. When you ask for too high a quota you will probably be sacrificing quality. Somewhere around 2000 words a day is average.

2. Will they be able to produce original content?

There are a lot of ways to ensure that your content is purely original. Ask the website copywriter for a guarantee that all written materials will be checked explicitly for duplicate content. To avoid plagiarism and other copyright issues, they must run their work through originality checkers such as webmasterlabor.com/tools/checker and copyscape.com, or other reliable duplicate content checkers available to them. Your content plays a very important role in search engine optimization. Passing off content that you can easily find in thousands of other sites won't help your PageRank or traffic at all. Original high-quality content is indeed the best way to optimize search engine results -- and a website copywriter producing original material makes it all happen.

3. Does the website copywriter have a back-up?

When you retain the services of a ghost writer for a long period of time (to produce blocks of content, for example), you must make sure that there are contingencies in place -- just in case they become unavailable all of a sudden. Having a back-up will ensure your deliverables. Moreover, you have to ask if the back-up is just as, if not more, capable than the original writer. You wouldn't want your content quality to nosedive whenever your leased writer is temporarily unavailable. Using a copywriting company, as opposed to a single freelancer, is your best choice if delivery and quality consistency are important to you.

4. Does the website copywriter have an editor?

Some website copywriters for hire could very well be their own editors. But wouldn't it be better if they had someone to help them with errors they could overlook themselves? Editors play a key role in this process because they make sure that the writer's work is delivered on time, every time. They check for grammatical errors, inconsistencies in flow, compliance with your instructions, and overall quality of the writer's work. Also, they function as project managers; they inform the writer of the topical and stylistic guidelines that the client requires.

5. Do they follow a quality-assurance process?

How can you be sure that you are getting materials that live up to your own standards? Would it cost you extra to send some back to the writer for revisions? Website copywriters should follow protocol as far as quality-assurance is concerned. First, they must submit a block sample of their work to the client. Second, they make necessary revisions after receiving client feedback. This process continues until the client gets what they want. Meanwhile, the website copywriter shoulders all costs incurred during these revisions. Quality-assurance like this will only guarantee the best results in output and client satisfaction.

6. Will the writer surrender full rights of the materials produced to the client?

All materials produced by a website copywriter must be on a purely work-for-hire basis. Ideally, the client assumes all rights to the materials obtained from the writers during the length of their employment or contract. Under the work-for-hire system, copyright ownership falls on the client and not the writer.

7. Can you, as the client, set the tone or style for the articles?

You can, as the hiring party, ask the website copywriter to follow certain parameters -- specifying demographics, for instance. As the client, you must also welcome the writer's preferences in tone and style for the job. To be able to work efficiently, you must allow them to make any suggestion that they think would cater to your audience better.

8. Will they accommodate your format requirements?

Ask for an OS platform-neutral delivery format so your text can be published correctly. These are usually in the form of .txt or .html files.

Website copywriters who offer these services and more will promote a business relationship that is result-oriented, stable, and consistent. With the best copywriter working for you, you can sit back, relax, and leave the arduous content work to them for a change.

High quality adult site reviews by Rabbit's Reviews

JustTraffic is pleased to feature an interview with the guy behind one of the largest adult site review sites on the Web--Rabbit from Rabbit's Reviews. Enjoy!

1) What other nicknames or handles do you go by?
Mantas or Rabbit

2) How long have you been a webmaster (or a rep, sponsor, or broker)? How long have you been online?
Adult webmaster since 2002. Playing with HTML since about 1995

2a) Where are you located?
Montreal, Canada

3) List the sites you run and tell us a little bit about each one.

Rabbits Reviews: One of the largest porn review sites.

Fetish Fish: a review site focusing on fetish erotica.

Sponsors List: an adult sponsor directory, with a search function that lets webmasters specify over 30 sponsor criteria.

4) How did you start in this business? What where you doing before?
While still in school, I was surfing the password boards for free porn logins when I saw ‘make money’ webmaster link. Signed up and never looked back. My gf at the time was saying I’ll never see the first check (I was spent 80 hours a week). Now I’m laughing at her!

5) Who or what was the greatest influence in your career as a webmaster (sponsor, rep, etc etc)? What are your personal standards when it comes to business?

I look up to several people in this industry: David Dacus (VideoBox), Rick Muenyong (TheBestPorn), Trixxxia (TrafficDude)

I’ve always treated others with respect, honesty and fairness. I’ve always stayed out of other people’s dramas and avoided creating my own. Contrary to some, I’m not looking for that type of attention.

6) Name your greatest achievement in online business. What did it take to achieve this?

RabbitsReviews.com. It took 80 hour work weeks for the first 2 years, and continual re-investment of everything I make back into the company.

7)Name your worst setback in online business. What lessons did you learn from that situation?

I’ve made many mistakes, but not big enough to suffer any major setbacks. I’ve learned to always have a backup plan in case any business process goes wrong, to always plan ahead for technology needs (ex. Server performance), not to depend on any 1 employee, but train others to be able to handle the same tasks.

7a) If you can turn back time and do things over again, what would you change (if any) and why?

I would have hired more employees earlier on. I got too involved in the administrative aspect of the business.

8)Please tell us about some recent developments or projects regarding your sites.

We are currently shooting video interviews for SponsorsList.com of various people in the industry.

9) What value would other webmasters or website visitors get from your site? No hype please. Just straight talk :)

We get a lot of feedback from both sponsors and webmasters. Sponsors use our site for competitive intelligence- previewing member areas, comparing scores, etc. Webmasters use our site to find good sites to promote.

10) What recent traffic trends do you see online and how is your website or program addressing these? Is your site Web2.0-friendly?

User generated content is not new, although it’s been rebranded as 2.0 From the very start our reviews had user comment option. Our MyStuff feature is as old as the site itself- it’s a personal review bookmarking feature.

11)What future projects would you like to explore or what future trends do you see for online business?

The content and traffic convergence is becoming more and more important. You can’t convert traffic with the same old crappy products. At the same time, ‘build it and they will come’ is less and less true, it’s becoming harder to make money without an internal traffic generation strategy.

12) What advice can you give to site visitors or webmasters? For webmasters: Know your numbers. Test, test, test. Be all things to all people.

Edgy adult humor with Zenofeller.com

JustTraffic periodically features interviews with interesting mainstream, adult, and gaming webmasters. Our featured interviewee fror today is Zenofeller of Zenofeller.com -- an edgy humor/satire/adult blog.

1) What other nicknames or handles do you go by?

Just zenofeller.

2) How long have you been a webmaster (or a rep, sponsor, or broker)? How long have you been online?

About 2 years.

2a) Where are you located?

Costa Rica

3) List the sites you run and tell us a little bit about each one. (Limit 6 -- feel free to use anchor text. Just make sure you have description for each title) Please keep the descriptions brief but concise.

Zenofeller.com - The World's Leading Anal Satire Site. By visiting, you become better, even if not necessarily in a socially desirable way.

4) How did you start in this business? What where you doing before?

Boredom, mostly. Other than that I travel and write books.

5) Who or what was the greatest influence in your career as a webmaster (sponsor, rep, etc etc)? What are your personal standards when it comes to business?

Greatest influence? Johhny KISS and Imra Therlazy. I hate big corporations.

6) Name your greatest achievement in online business. What did it take to achieve this?

Gaming the technorati ranking system, I'd say. Or maybe the
blogger hole thing. Didn't take all that much, surprisingly. People still put shit code out on the Internet. I'm most proud of my one-of-a-kind porn ads, you can see those on the main page.

7) Name your worst setback in online business. What lessons did you learn from that situation?

The one time my host went to shit overnight. Absolute shit. Used to be reliable, efficient, responsive. The next day, suddenly incompetent, English as a second language we're running this service off a Pentium I under a bridge. Very shocking. It's taught me everybody can go nuts for no reason at any time, and there's no cure. Always keep a back-up host. It's worth the money.

7a) If you can turn back time and do things over again, what would you change (if any) and why?

Wouldn't change a thing, really.

8) Please tell us about some recent developments or projects regarding your sites.

I'm trying to be Warhol and make porn ads look better than the Times obituary section.

9) What value would other webmasters or website visitors get from your site? No hype please. Just straight talk :)

They'd probably get a good laugh and spray soda all over the keyboards. That's value. Maybe learn some php/insider tips. I doubt it though.

10) What recent traffic trends do you see online and how is your website or program addressing these? Is your site Web2.0-friendly?

My website can't stand CSS and isn't Web2.0 friendly, nor does it have RSS feeds, nor does it like them. Johnny K above says fuck em, who needs em. I say the same. The main traffic trend that I see is people leaving cookie cutter, spit&shiny "professionally" designed websites for stuff they actually like.

11) What future projects would you like to explore or what future trends do you see for online business?

I'm mostly looking into affiliate programs and adult websites at the moment. I'm pretty nobody of the top 25% in adult now will be there by 2010, I'll enjoy kicking the pieces.

12) What advice can you give to site vistors or webmasters?

If it blinks, close the page.

Two free ways to increase blog traffic

There's two types of blog traffic: casual traffic and 'influence' traffic.

Influence traffic are site visitors that can pull other people onto your site because they wield influence. These normally are webmasters and people who love to comment/review or recommend sites. Casual traffic are people who are interested in your content but visit your site infrequently.

I suggest you target influence traffic sources to increase your traffic exponentially. How? There's two free ways I'd like to focus on in this post: taking off the "NO FOLLOW" tags on your comments section and emailing people that commented on your blog.

DO FOLLOW instead of NO FOLLOW

Incentivize other webmasters to come to your site and make comments by giving them something back. In addition to the awesome content you provide, give them link love back by disabling the NO FOLLOW default setting in your Wordpress blog. Try the Do Follow Wordpress plugin so you can do this automatically.

EMAIL PEOPLE THAT COMMENT ON YOUR BLOG

Take the time to thank people that have commented on your blog. Encourage them to sign up for your RSS feed or come back to your blog. Also, you can ask them to link back to your or do a link swap following the ABC linking method.

Building a mainstream Blog Empire

A friend recently asked me... "How do I build a mainstream blog Empire"? My answer is very simple. Focus on NICHE and content quality. That's all. Everything else flows from these two.

Let's break it down:

1) Focus on a niche you are passionate about. This might seem cliched and trite but it's true. If you don't care enough about your topic to research it and convey your excitement to your reader, then your blog will be flat. Good blogs thrive on PASSION.

Passion to research. Passion to write catchy content worthy of linking to. Passion to find relevant not so well known information and trends about your niche.

2) Niche research. Make sure that the niche you are passionate about makes enough money for your project to be self-sustaining. Find your keywords' rough PPC value on Adsense or YPN. List out your keywords and use keyword tracker to find out how competitive they are. Weed out the most common keywords and focus on "long tail" keywords. The longer and more specific the better.

3) Write for BOTH the search engines and your readers. Learn how to integrate search strategy into QUALITY content. Make sure you don't sacrifice one for the other but balance both.

4) Write entries with an eye towards getting voluntary links from other website owners. A little drama and provocative writing that tweaks human interests is a great way to get link backs. Another approach would be to write AUTHORITY sites.

5) Comment on other blogs and establish relationships with your peers.

6) SUBMIT SUBMIT SUBMIT. Submit your blog to blog directories, ping your stuff regularly, submit your site to Web2.0 community sites.

7) Read your stats regularly and CLOSELY. There might be a site that is sending the BULK of your traffic. Contact the owner and get a deal going. Remember, it doesn't have mean buying ads. It could mean swapping content for traffic or swapping links.

Top BLACK HAT SEO Techniques

http://www.pushon.co.uk/articles/top5-black-hat-white-hat-seo.htm

Great article.

The black hat SEO items listed missed one crucial blackhat tactic: MASSIVE links. Using automated tools, BH players basically "tag" the Internet with their links. This disregard for context and indiscriminate and massive approach spoils it for the rest of webmasters.

Bottomline: Paying attention to the basics like having GREAT and USEFUL content along with strategic headlines pays off over the long haul. If you need help with producing REAL CONTENT and QUALITY BACKLINKS, give this website copywriter a try.

Get custom website content for 2 cents a word

Get custom professional website content for 2 cents a word or less. Email info AT webmasterlabor.com and include in your subject line: JUST TRAFFIC 2 CENT PROMO

Webmasterlabor.com produces ORIGINAL material that is custom-researched, outlined, and written for your specific needs and keywords. We don't merely rewrite material. All materials pass through copyscape and our own article checker for originality testing.